Our Brand

What exactly does Catalyst90 mean?

The name Catalyst90 represents three fundamentals:

Catalyst: By definition, catalyst is a change accelerator, and is part of our brand for three reasons:

1. The speed in which we operate
2. The ability for our service to rapidly change to suit the needs and strategies of our clients
3. We assist businesses to accelerate change in their marketing style to suit the landscape of social media

90: Following our extensive experience implementing social media strategy, we carefully selected this number for two reasons:

1. 90 days is our recommended timeframe to effectively adopt social media marketing as best practice within your business
2. 90 degrees represents the degree of change we believe companies are required to make when it comes to internal attitudes to social media

Why the tanks, jets, helicopters and subs?

On a battlefield you use both strategy and extreme tactics to win the war. The same can be applied to social media.

Simply put, social media is the battleground for customers in an increasingly competitive market.

By no means, are we an advocate of warfare! However, so much can be extracted from military discipline and effectively applied to business, marketing and social media.

And with today’s marketing strategy, social media is an essential form of modern warfare.