Blog

Peaking your Pinterest?

Peaking your Pinterest?

Pinterest is so hot right now. This little social media platform de rigueur is enjoying some dizzying success on the virtual panorama. And now social media marketing pundits are advising the likes of Facebook, et al to move aside. Read more


Twitter – freedom fighter or birdbrained?

Twitter – freedom fighter or birdbrained?

Following last week’s howls of protest after Twitter announced they were joining the forces of evil by way of its new censorship policy, there was a barrage of online articles (in the name of fair and balanced journalism) arguing that Twitter isn’t evil and hasn’t immigrated to the Dark Side. So is there any weight to their arguments? Read more


Social Media Marketing not just for Young’uns

Social Media Marketing not just for Young’uns

Teething problems and stereotypes aside, social media is no longer solely for the young’uns. Baby Boomers and those beyond are spending more time online, and businesses are now embracing the Boomer factor when it comes to social media marketing. Read more


New censorship laws make Twitter social pariah

New censorship laws make Twitter social pariah

If you’re a dedicated member of the social media community, you will well have heard the slightly unnerving news about Twitter’s new censorship laws.

The repercussions strike so deeply at the fundamentals of free speech we thought it might be a top story on one of New Zealand’s leading news sites. But no, that space was reserved for a story following the bidding war between Oprah and Barbara Walters for an interview with Pippa Middleton. Read more


Social Media Damage Control

Social Media Damage Control

We’re not going to lump you in same category as Ashton Kutcher (we respect you far too much for that). It’s public knowledge he has issues controlling his stream of consciousness on Twitter, leaving his PR team demoralised, heads hanging in defeat. Read more


Catalyst90 weighs in on proposal for new social media laws

Catalyst90 weighs in on proposal for new social media laws

Just before the holidays, the Law Commission announced they were seeking views from New Zealanders for its proposal to crack down on social media with tough new regulations for the digital age. Read more


Catalyst90 makes 2012 social media marketing predictions

Catalyst90 makes 2012 social media marketing predictions

Happy 2012, everyone! We hope you enjoyed a happy, restful break, and managed to experience it in a sunny corner of the country. Whilst the weather was not so easy to predict, we thought we’d take a stab at predictions for social media and marketing trends for 2012. Read more


Merry Christmas from Catalyst90

Merry Christmas from Catalyst90

At Catalyst90, we can look back on 2011 and say we’ve been good boys and girls.  Well, in the workplace, at least. And as proof for Santa, here are some of our year’s highlights. Read more


Top 10 Social Media Lessons for 2011

Top 10 Social Media Lessons for 2011

Well, another year is wrapping up. And we wouldn’t be doing our job if we didn’t take a nostalgic stroll down memory lane to bring you the Top Ten Social Media Lessons of 2011. Read more


All Blacks Live Stream into Facebook

All Blacks Live Stream into Facebook

Rugby fans got to view from their own homes, the first press conference with newly appointed All Blacks Coach Steve Hansen thanks to a special live streaming of the NZRU announcement, with the help of Wellington social media agency Catalyst90. Read more