SMCWgtn

The Challenge:

Provide low cost, high impact event promotion and build membership for Social Media Club Wellington an industry interest group acting as a “Community for the Champions of Social Media”.

The Solution

Build a loyal brand following for SMCWgtn by creating relevant events and communicating about them via preferred channels.

Using a combination of social media (Facebook, Twitter), Catalyst90 made it as easy as possible for people to engage with SMCWgtn. Social media and more traditional email marketing were used to promote the events which focussed on engaging, intelligent and experienced social media experts sharing their insights.

We provided consistent and relevant communication about the events. Facebook in particular, with an important support role from Twitter, was pivotal in creating anticipation and excitement around upcoming events. Members engaged through these channels, providing links to their own contacts and increasing the buzz.

The Results

The key to the successful growth of SMCWgtn is providing content that people want to share, recruiting speakers that people want to hear.

Month on month growth in membership of SMCWgtn is testament to the power of social media.

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