>> Catalyst90. Social Media Agency for Agencies
>> Catalyst90. Social Media Agency for Agencies
Develop a social media strategy and deliver campaign tactics for the Red to the Black retail event in Wellington, supporting more than 80 Christchurch retailers affected by the earthquakes.
Develop a presence on Facebook and Twitter and use both social media channels to build excitement and information around the event at virtually no cost. Catalyst90 managed the social media channels on behalf of the client, including developing a series of videos showcasing the plight of the retailers. At the event itself, Catalyst90 was tweeting and posting throughout, providing updates and keeping the buzz around the event alive.
Facebook (www.facebook.com/HandsUpWellington) became the hub for event information, with a large group of fans. These fans then spread the word amongst their own social networks, organically growing our potential customer base with very little input in terms of time. We already had a strong following by the time we engaged targeted Facebook advertising, which increased Facebook fans by more than 200% and created fantastic brand awareness to compliment traditional advertising (radio, posters and billboards).
Twitter (@redtotheblack) also played an important supporting role, directing followers back to the Facebook page for updates, photos and new information as it came to hand.
The result was a phenomenal event – an estimated 10,000 Wellington and turned out to support Christchurch retailers, spending more than $450,000.
