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Catalyst90 - The Social Media Agency for Agencies
NASCAR racing conjures up images of lads clutching cans of bourbon and cola, whooping n’ hollering at souped-up cars as they circle interminably around a racetrack. Not exactly the hotbed of technology or savviest target market. But like many sports, NASCAR has struggled in recent years to attract significant growth, particularly in their target demographic of 18 – 34 males. Read more
Yes, behind every organisation, every brand, every multi-million dollar or mom ‘n’ pop business looking to get into social media sits a lingering social media insecurity – “But what if they don’t like me?”
Converse. It’s a simple canvas sneaker, stamping its mark with a comparatively small marketing budget. It’s a little bit subversive, a little bit hip, a little bit different and it enjoys global cult status. So it might have been surprising that one day in 2011, this hip brand noticed it suddenly had over 8 million Facebook fans. Dude, how’d that happen?
The art of F-commerce has reached the masses. How do we know? Because there is a growing online presence of those attempting to replicate successful F-commerce practices with D.I.Y solutions and by cutting corners, leaving buyers with a serious case of caveat emptor. So how does a credible brand like yours go about wooing customers with all these F-commerce cowboys littering the digital horizon? Read more
Buckle your seatbelts little C90 junkies, this is going to be a long one!
Over the next few months we’re going to review successful social media campaigns from around the world to gain insight into how everyone else is tackling social media marketing, we’re kicking off with the eagerly anticipated The Hunger Games which opened a few weeks ago to global box office records. At Catalyst90, we’re always up for a great movie, but in this case, what we’re really interested in is the social promotional activity that accompanied the movie’s launch in the States.
It sounds like the sort of profound question that would’ve been pondered by the Bard.
But it’s a common one currently being tossed around on a number of online articles. One of their latest gripes is that Facebook ‘Likes’ don’t always equate to brand loyalty, and that brands spend far too much time worrying about how many ‘Likes’ they can hoard on their pages. Read more
Sometimes, less is more. Sauce on chips. Windy Wellington days. Tequila shots. (Perhaps not if you’re a fan of throwing back sauce-soaked chips, avec Tequila chaser in a howling southerly.)
But it certainly was the case when Catalyst90 created a new Facebook app for Social Media Club Wellington to replace its current website. Read more
Whenever Facebook dares to make major layout changes without consulting you, there is always much gnashing of teeth and hair-pulling. Change is tough – especially when it comes to oh-so-carefully customised Facebook pages. Read more
Pinterest is so hot right now. This little social media platform de rigueur is enjoying some dizzying success on the virtual panorama. And now social media marketing pundits are advising the likes of Facebook, et al to move aside. Read more
Following last week’s howls of protest after Twitter announced they were joining the forces of evil by way of its new censorship policy, there was a barrage of online articles (in the name of fair and balanced journalism) arguing that Twitter isn’t evil and hasn’t immigrated to the Dark Side. So is there any weight to their arguments? Read more